Our Market Approach
We, at Babco Foods, build strong relationships with each retailer through frequent visits and follow-ups, combined with our in-depth distribution network, prompt deliveries, exceptional customer service and integrity.
In addition, we provide our customers with a variety of reputable products of high quality and see high rates of market penetration within the first 3 months of launching new products and brands.
This approach has enabled Babco to grow as a national distributor in the USA.
Effect of Our Sales Force
Our well-trained field sales executives not only spend time with our customers, but are also masterful in their knowledge our entire inventory, in booking orders and following through upon delivery. They personally introduce new product items to each retailer.
The expertise of our staff in monitoring our entire product line, and market and competitor activity, gives Babco the ability to increase our sales via gaining shelf space and effectively displaying Point-of-Sale material.
We distribute over 20 brands of Fast-Moving Consumer Goods (FMCGs) from India, Sri Lanka, Spain, Brazil, UK, and USA nationwide. Some of the companies with whom we have recently entered distribution partnerships include Panasonic, Bauducco, and Nestle.
Our flagship, Babco-owned, brand is Anand, with a wide range of South Indian products that is widely-recognized as the market leader in this segment in the USA.
Keys to Our Success
From one generation to the next, we truly believe , "we must give our customers what they want."
We work with all retailers, no matter how large or small their product orders might be. Our customer base includes South and North Indian retailers in the US as well as many non-Indian retail stores and supermarkets that have customer bases who want to purchase our products.
Such an in-depth distribution network combined with a sales approach of ethics and integrity are the reasons for the strong growth of Babco and the brands we represent.